14 Most Useful Web Design Cheat Sheets
Through a suite of specialized programs and at team of talented
electronic artists, JMG designs and produces animation, CGI, effects,
and 3D moving images.
A new blog can be a very exciting time for any company. Depending on what report you read, you can find anywhere between 60,000 and 160,000 blogs popping up every month.
I recently decided to go through the experience, rigors or agony (call it what you want) of purchasing a new vehicle.
Search engine exposure is extremely important to any online strategy, and an analytics program is essential for tracking a variety of metrics related to your website's performance on search engines.
Healthy, resilient children are the future of our community. But in Greenville, nearly 20,000 children live in poverty, struggling to survive through no fault of their own.
Adopt-A-Road is part of Greenville County's anti-litter program where corporations and organizations are assigned a 2-mile section of an adopted highway or county road to maintain on a continuing basis.
AdvanceSC is a limited liability company established by Duke Energy in 2004 to support communities in Duke Energy's South Carolina service area through grants for public assistance and economic development programs.
Duke Power's AdvanceSC knows that investors are a critical audience, and communicating to them clearly and in terms they can understand is of utmost importance.
AdvanceSC Email Blast
Our account planning teams work closely together to analyze, strategize, create and deliver powerful creative content by leveraging the communication tools that have the greatest potential to connect with your audience
Advertising Portfolio
The brand was being challenged by new ownership to capitalize on its core business, recapture its reputation as a market innovator and find ways to add value to its products and services.
As part of Alemite's PR strategy, JMG positioned an Alemite engineer as an authority figure on hydraulics and ghost wrote a feature article that was placed in a leading industry trade publication.
In 1987, our company started with the purpose to help create successful marketing outcomes for clients and do so with a fundamental conviction that no matter what the job, we could get it done.
Red Cross advertising acknowledges the importance of volunteers and donations with the stance line: "Be the hands that give."
American Red Cross "Money" TV Spot (Video)
The American Red Cross is a humanitarian organization, led by volunteers, that provides relief to victims of disasters and helps people prevent, prepare for, and respond to emergencies.
American Red Cross Outdoor
Red Cross TV Spots Produced in Greenville
American Red Cross "Volunteer" TV Spot
I'd like to throw a big ole THANK YOU (read: sarcastic) to AIG for their role in vilifying the event industry. You may remember the story of the company who, despite asking the government for financial assistance, went ahead with high-dollar (and I mean HIGH) events for executives and independent financial planners.
ARTISPHERE is an annual signature event for Greenville, SC, showcasing the visual and performing arts, reflecting the area's international flair, and maximizing existing arts programs by providing a high-quality event that attracts, entertains, educates, inspires, and enriches a diverse audience.
Artisphere Website
The work acts as a gauge by which we measure ourselves, and the more we
surround ourselves with great work, the greater our work will be.
Smart marketing spending is the goal this year, and B2B marketers have realized that may mean increasing budgets while the competition cuts back, and it definitely means committing more of the budget to the high-return, traceable world of online marketing.
No matter what you do for a living, chances are you are engaged in
providing a product or service that ultimately needs to please the
customer. At JMG, we serve many different clients in multiple
industries, so we get the chance to help companies that operate across
lots of different markets.
Be Leery of "Social Media Experts"Fully qualifed URL of the external postBrett Turner2009 09 03Social Media Let me begin this post with a disclaimer There are a lot of people in the Social Media space that I respect and I
Everyone who knows me will tell you I'm a strong proponent of
Experiential Marketing. And why not? Our client-developed programs and
secondary research validate that about 22% of consumers with a positive
personal brand/product experience will purchase your product
Under the Special Events category, Jackson Motorsports Group helped support this corporate event by developing interactive displays and designing fun and exciting games for the whole family to enjoy and remember.
Servicing over 100 vehicles at the highly acclaimed SCORE Baja 1000 , Jackson Motorsports Group joins with BFGoodrich teams to provide the series: program management, on-site support with CDL drivers and logistics personnel, tire mounting support, custom grooving, communications and various marketing elements to create and execute a successful race
There were over a dozen separate hands-on driving experiences for
notable industry influencers and customer guests of BFGoodrich Tires
to "take control" of in Las Vegas.
Jackson Motorsports Group supplied this 30+ city tour with a detailed tour manager, CDL driver, experienced field marketing representatives and production support of interactive display elements to effectively promote the brand.
BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high performance tire for every type of vehicle.
A prime event for baseball lovers, the Big League World Series is truly a world championship event. Big League is the 16-18 year-old division of Little League Baseball.
This campaign encouraged folks in the Upstate of South Carolina to attend the Big League World Series. Held annually, it features some of the best 16-19 year old players and their teams from around the world. Many past players have gone on to careers in the Major League.
This campaign encouraged folks in the Upstate of South Carolina to attend the Big League World Series. Held annually, it features some of the best 16-19 year old players and their teams from around the world. Many past players have gone on to careers in the Major League.
This campaign encouraged folks in the Upstate of South Carolina to attend the Big League World Series. Held annually, it features some of the best 16-19 year old players and their teams from around the world. Many past players have gone on to careers in the Major League.
The Bob Jones University Museum & Gallery, recognized as one of America's finest collections of Italian paintings, is praised for its thorough presentation of the development of Western culture through paintings of the Old Masters.
Bloom Dimensional Media Invitation
Bloom grocery store concept was born in late summer 2004, a product of more than two years of international consumer research.
To support store grand openings, JMG managed media and community relations to ensure media coverage and community support during the brand's launch.
One of the Bloom marketing tactics is the use of a traveling six-foot Bloomberry muffin, used to generate excitement at store promotions.
Successfully launch the Bloom brand and new stores in South Carolina by increasing media coverage through proactive public relations efforts, and by developing community relations recommendations that allow Bloom to become an integral part of the local landscape.
Bloom Grocery Stores Upstate South Carolina Grand Opening
Ever wanted to know how your PR dollars are doing? JMG provides easy and accurate documentation on the effectiveness and ROI of many PR programs.
Bloom grocery stores challenged JMG to visually capture the "look and
feel" of how a Bloom store is different from other food stores.
Blue Bird All American Microsite
For over 80 years, Blue Bird Corporation has set industry standards with its innovative design and manufacturing capabilities for a complete line of school and activity buses in a variety of options and configurations.
Jackson Marketing Group was recruited to help refresh the Blue Bird School Bus brand and to reintroduce a new brand commitment to the marketplace.
Blue Bird "Reliability" Trade Print
Minimize negative publicity that could tarnish Blue Bird's reputation for safety, reliability and quality.
Blue Bird Email Blast
Blue Bird NAPT Trade Show Booth
Blue Bird New All American Launch Trade Print
Dramatically introduce the all-new All American school bus and maximize buzz.
Blue Bird Bus Product Launch Video
Blue Bird uses intrusive print advertising to dispel myths about its solution to 2010 emission requirements.
Blue Bird "Value" Trade Print
Blue Bird Website
Jackson Marketing Group has been the official marketing and public relations partner of the tournament since its outset in 2001.
Opened in July of 1994, and based in Spartanburg, SC, BMW Manufacturing Co. was BMW's first full manufacturing facility outside Germany and the fastest factory start-up in automotive history—a record 23 months from site groundbreaking to first car produced.
BMW Manufacturing Co. "EarthDay" Email Blast
Milestones are important to any company, so when BMW produced its final Z3 Roadster, JMG was there to create buzz with both the media and the community.
BMW Manufacturing Co. "Flower" Earthday Poster
BMW Manufacturing Co, "Flower" Outdoor
BMW Manufacturing Co. "Generation" Email Blast
BMW knows that communications and media messages change often. To solve this dilemma, JMG created an interactive press kit that linked back to their website, keeping all statistics current and accurate, with no need ever again for a printed press kit.
BMW Manufacturing's Methane Recycling Gas-to-Energy Program story was successfully pitched to and placed in publications as far away as China.
When BMW Manufacturing began using recycled methane gas to power portions of its plant, JMG used the event to tell BMW's environmental story to key audiences across the U.S. and around the world.
In 2008, JMG and BMW determined that to reach BMW strategic objectives and target their multiple audiences, a more robust website and online strategy needed to be developed.
In late 2006 BMW was transitioning manufacturing from the then current model X5 SAV to the all new 2007 X5. It was critical that BMW's 200-plus suppliers from around the world remained committed to provide run-out supply of parts for production of the current X5
BMW decided in 2007 to expand its use of recycled landfill methane gas to power its paint shop, becoming the first automotive plant in the world with a "green-powered" paint shop.
BMW Manufacturing Co. "State Car" Outdoor
BMW Manufacturing Co. Sustainability Report
BMW Manufacturing Co. Sustainability Report
BMW Manufacturing Co. "Very Cool" Outdoor
BMW Manufacturing Co. Website
BMW Manufacturing Co. "Welder" Earthday Poster
BMW Manufacturing Co. Product Launch X5 Reveal Video
BMW Manufacturing Co. Product Launch X5 Tent Construction Video
Based in Westwood, NJ, BMW Motorrad USA is a division of BMW North America, LLC and is the marketer of a complete line of high performance, enduro, urban, sport and touring motorcycles.
BMW Motorrad Video
BMW Motorrad Video
Bob Jones University Museum and Gallery Direct Mail Invitation
Bob Jones University Museum and Gallery Donor Package
Bob Jones University Museum and Gallery Logo
Bonsal American is one of the largest producers of packaged cement mixes and related building material products in the United States.
Public Relations Director
Networks use the ratings to set rates on their programming. As an agency, it is our job to look beyond the numbers.
Working in public relations, and more recently putting together social media recommendations, I have realized business executives are skittish about putting anything risky out for public viewing, and understandably so.
Camps Abroad Website
Opinions. Everybody's got one and we know what they're worth. Although at times they can be very insightful. But that's not what I'm talking about.
Capsugel is a global leader in creating innovative dosage forms for the pharmaceutical and dietary supplements industries.
Capsugel Licaps "Bio" Web Banner
Capsugel Licaps "Differentiate" Web Banner
Capsugel Licaps Website
"We shape success." That simple little phrase is the essence of our mission and commitment with every client, every campaign, every project, large or small.
Alemite Case Study
Bloom Case Studies
Blue Bird Case Studies
BMW US Manufacturing Case Studies
Food Lion Case Studies
Greenville Hospital System Case Studies
Michelin Case Studies
Milliken Case Studies
Museum and Gallery Case Studies
Piaggio Aero Case Studies
Sakrete Case Studies
SCTAC Case Studies
Sony Case Studies
South Carolina Charities Case Studies
The Palmetto Bank Case Studies
Through a suite of specialized programs and talented electronic artists, JMG designs and produces digital illustration and 3D images.
Cirrus Design Corporation AirVenture Show Exhibit
Clemson ICAR "Status Quo" Trade Print
Clemson University ICAR challenges the auto industry to capitalize on its innovation resources.
Clemson ICAR "Wow" Trade Print
Clemson University, one of the country's top public universities, combines the best of small-college teaching and big-time science, engineering and technology.
The Clemson University International Center for Automotive Research (CU-ICAR) is an advanced-technology research campus where academia, industry and government organizations engage in synergistic collaboration.
Clemson University College of Business and Behavioral Science Magazine
What makes working at Jackson Marketing Group really exciting is the diverse group of great clients we have the opportunity to work with and the marketing and creative challenges they put before us.
When I moved to Munich, Germany more than eight years ago, I quickly
realized after an outing with my husband's friends and family that I
wanted to learn the language.
Have you ever noticed that a lot of content on the web doesn't really explain what the user is supposed to do? Sure, I know you're a business and offer products or services that may or may not work for me, but did
you ever tell me to "try this service or that product" and really explain why it's going to make my life easier?
Now, I'm a copywriter and therefore a creative person, so I have no trouble with creativity for creativity's sake. Have at it.
Account Director
VP Client Services
While in the process of writing the code to create the new Jackson Marketing Group (JMG) blog it was decided that we needed to somehow incorporate our other social media outlets into the new blog to create a cohesive presence for the user.
Under the Special Events category, Jackson Motorsports Group provided on-site tire support, vehicle transportation, display setup and support and a Tractor Trailer display for this successful client event.
Dome Projection Environment for Major Automotive Event
I
have never actually seen a client lop off anyone’s head in a meeting for
presenting an idea that was a little different from the usual stuff they see.
A word for the wise: Don't forget about traditional media.
The Euro Auto Festival is a 3-day automotive event that brings together European Car enthusiasts to display, celebrate and share special stories about the great car marques of Europe.
Event Management Portfolio
JMGs event expertise reflects the needs of todays audiences…often life-style based, media rich, with a clear slant toward experiential execution. We design and produce unique events globally and locally with predictable results that are focused on overall strategic corporate goals and planning.
I don't want pink. I want thought. I want understanding and efficiency. Please.
People put up all kinds of excuses for not participating in Social Media: That is for young people. What's in it for me? I don’t have time (by the way, you make time for what you want to do). Then there is that fantastic question "What if..."
Easiest way to make a favicon for your website
Food Lion LLC, one of the largest grocery store brands in the United
States, wanted to be the first grocery store chain in S.C. to open a
Leadership in Energy and Environmental Design (LEED) certified "green"
grocery store.
Founded in 1957 as Food Town in Salisbury, North Carolina, Food Lion's success is based on the principle of offering customers quality products at great prices and neighborly service in clean, conveniently located stores.
Food Lion Guiding Stars Mobile Marketing Tour
Force Protection, Inc. is the world's leading manufacturer of ballistic- and blast-protected vehicles, which have been used to support armed forces and security personnel in Iraq, Afghanistan, Kosovo and other hot spots around the globe.
Jackson Motorsports Group provides a highly skilled and qualified driver to transport the 53' trailer that contains everything the series' needs for a successful program race after race. Along with T/T transportation, JMG is highly involved in the support and set-up of the FRMC's hospitality and technical inspection area of the paddock.
Jackson Motorsports Group was selected as the official tire supplier and supporter for the Ford Racing Mustang Challenge. JMG provides tire support and technical assistance for every event and marketing presence to increase brand loyalty and awareness.
General Manager, Jackson Motorsports Group
Freedom Weekend Aloft Logo
This work was created for Freedom Weekend Aloft. An event filled with hot air balloon launches and rides, concerts, fun and food for the entire family.
This work was created for Freedom Weekend Aloft. An event filled with hot air balloon launches and rides, concerts, fun and food for the entire family.
We love our community and believe as a responsible corporate citizen we have an obligation to give back and support nonprofit organizations that provide cultural and social services in our community.
Going GREEN is all the rage, from an individual to the corporate level.
As meeting professionals, we have to be on the edge of the trend
whether it be mini-projectors, buzz marketing tools or creating a
sustainable event.
Greenville Hospital System University Medical Center (GHS) is one of the largest not-for-profit healthcare providers in the Southeast.
A key strategy of the effort was to create a new face for GHS and then use media to launch the repositioned brand.
The challenge was to meet GHS's same objectives while cutting their media budget by 50%.
A cornerstone of the repositioning was creating a new website and online marketing program. GHS's current site was outdated, did not reflect the brand's new image and failed to provide users with a good experience or desired information.
Greenville Hospital System Web Banner
Greenville Hospital System Website
Food Lion wanted a grassroots program, complementing traditional advertising, that would reach at least 100,000 consumers to increase awareness of and preference for Guiding Stars in five key markets
Holiday Shopping—Media Buyer/Planner Style Pamela Wilcoxson 2009-12-29 Marketing Many people don't understand exactly what it is that we do as media people. They have no idea that the skills and tools we use on a daily basis to get the biggest bang for our clients' dollars are just as valuable for personal use
How does your company choose what event or sponsorship to pursue?
I recently explained to someone that as a meeting planner, I liken my job to someone working backstage at a show.
Here is a novel idea. It's pretty complex, and it seems like no one is willing to tackle this concept. True, it can come across as showing that you care and that you have your act together as a professional, but is it really worth all that effort?
Have you ever wondered if there is anything more to life than being really, really ridiculously good-looking?
Jackson Motorsports Group was the official tire supplier for the IMSA GT-3 Cup Challenge from 2006-2008, providing tire support, service, and technical support at various race tracks. JMG still participates in various series' including Porsche Club of America and PBOC.
Infor Video
I'm often asked "What is the function of an account person in an agency?"
I had the privilege of spending some time interviewing one of my idols in the PR world—Richard Laermer. Laermer is an expert on media and trending.
Technology has changed the world of marketing and advertising—from how
we create it, to how we communicate it. I am sure that if I asked
around, I could get a bunch of different stories of how things used to
get done back in the "old days."
Talk of gaining and losing sponsorships runs throughout the motorsports circuit as each series ends around October and November.
One morning, I'm driving my six-year-old to school and for some reason
he asked me what I do at work. I thought: How can I
make this sound on-par cool with the police detective that lives next
door, a rock star like Hannah Montana or the cashier at Target?
I am constantly floored by the overwhelming majority (yes, majority) of
well-educated individuals in the field of public relations that can't
spell, don't know the correct use of punctuation, don't know the
difference between words, don't/won't use proper grammar and, most
importantly, DON'T CARE!
Jackson-Dawson Marketing Solutions, South Carolina's second largest integrated marketing communications agency, announced today that it is changing its name to Jackson Marketing Group.
Jackson Dawson Named Official Marketing Partner of Freedom Weekend AloftJackson Marketing Group2008 05 13NewsJackson Dawson Marketing Solutions has been chosen as the official marketing partner of Freedom Weekend Aloft, an annual festival that promotes affordable family fun, hot air ballooning,
Jackson Dawson to Provide Creative Communications for South Carolina Children's TheatreJackson Marketing Group2008 05 20NewsJackson Dawson Marketing Solutions will develop a brand image and graphics package for South Carolina Children's Theatre (SCCT), a non profit arts organization that provides high
Jackson Dawson to Sculpt Artisphere BrandJackson Marketing Group2008 04 15NewsFor the second straight year, Jackson Dawson Marketing Solutions is the official marketing partner of Artisphere, the International Arts Festival of Greenville. Jackson Dawson will provide in kind marketing, collateral, promotions,
Jackson Dawson Wins Big at Annual South Carolina Mercury AwardsJackson Marketing Group2008 04 14NewsJackson Dawson Marketing Solutions took home Best of Show honors at the South Carolina Public Relations Society of America's (SCPRSA) annual Mercury Awards ceremony Thursday night at
Jackson-Dawson Marketing Solutions, South Carolina's second largest marketing communications agency, took home a total of seven awards, more than any other agency/group, at the South Carolina Public Relations Society of America's (SCPRSA) annual Mercury Awards ceremony Thursday night at The Hall in Columbia, S.C.
Jackson Dawson Works "After Hours" with Volvo Construction Equipment and Mack TruckJackson Marketing Group2007 09 05NewsJackson Dawson Marketing Solutions has been selected by Volvo Construction Equipment North America and Mack Truck to implement its "After Hours" event at the 2008
Jackson Marketing Group, South Carolina's second largest integrated marketing communications agency, announces the addition of Jennifer Kis as account executive and Racheal Veal as travel coordinator.
Jackson Marketing Group, South Carolina's second largest integrated marketing communications agency, announces the addition of Jordan Fretz as associate art director and Brad Henson as performance service specialist.
Jackson Marketing Group, the second largest full service agency in South Carolina, has been listed in
BtoB Magazine as a top agency in three categories—Top Agencies, Top Interactive Agencies and Event Services Agencies.
Darrell Jackson, president and CEO of Jackson Marketing Group, has been
selected to be on the board for B.R.A.K.E.S., a national foundation
dedicated to promoting safe driving among young drivers.
Jackson Marketing Group, South Carolina's second largest integrated marketing communications agency, has been selected to help
South Carolina Farm Bureau Mutual Insurance Company conduct consumer market research and to develop a new corporate Web site for the company, headquartered in Cayce, S.C.
Jackson Marketing Group, South Carolina's second largest integrated marketing communications agency, has been selected by NACCO Materials Handling Group, Inc. (NMHG), manufacturer and distributor for Hyster and Yale lift trucks, as its Agency of Record.
Jackson Marketing Group,
South Carolina's second largest integrated marketing communications
agency, has been selected to help create and launch the new Sage
Automotive Interiors brand.
Jackson Marketing Group, South Carolina's second largest marketing communications agency, took home nine out of the 10 awards it entered at the 29th Annual BMA Carolinas ProAd Awards ceremony Thursday night in Charlotte, N.C.
The Aegis Awards is a leading, national competition for professional
video and film makers that recognize the people and organizations
responsible for developing some of the most effective national video and
film productions.
As the official car hauler for the Fireball run and as a past participant in the Bullrun, Jackson Motorsports Group specializes in the transportation of high-end vehicles across the United States.
Jackson Motorsports Group, the motorsports division of Jackson Marketing
Group (JMG), will partner with USARacing for the next two years,
providing tire distribution of BFGoodrich g-Force race tires as well as
on-site support for the racing series.
JD Motorsports, a subsidiary of Jackson Dawson Marketing Solutions, South Carolina's second largest marketing communications agency, has opened a Charlotte office, it was announced today.
New Media Manager
Executive Director, Media and Market Research
It's amazing when you have a message that just breaks through the clutter – it takes a message that is both engaging and persuading to the audience.
Event Capabilities Showcase
Our client, South Carolina Children's Theatre offered us ad space in program guides for their upcoming season. We used the opportunity to poke fun at the ad biz while saluting them and all they do.
Executive Director, Video Production & Business Theater
Logistics Manager
Leadership
Lockheed Martin Aircraft and Logistics Centers Press Kit
Lockheed-Martin asked JMG to set the stage for an important meeting by reaffirming
the values which are a continuing part of this unique and important
corporate culture and value system.
Lowell Eckart
The Marketing Services team at JMG helps companies and organizations identify opportunities and critical knowledge gaps that have the potential to mean the difference between branding success and mediocrity.
Not just a normal ride and drive event in a big open parking lot, Jackson Motorsports Group assisted in designing this event to include: catering, logistics and marketing, to the procurement of the vehicles for both the basic ride and drive as well as the city drive.
Jackson Motorsports Group provides a marketing presence for the Michelin 2 Wheel Tour which includes Event Marketing and Management, Visual Production for the event as well as Tire Mounting.
Michelin Aircraft Website
Michelin Truck Tires manufactures and markets a complete line of truck, RV and school bus tires to meet virtually every application and vocation.
As the world's leading brand of radial aircraft tires, MICHELIN® Aircraft Tire manufacturers and markets bias tires, radial tires, and tubes for the worldwide aviation community including commercial and regional airlines, general aviation and the military.
Michelin Commander and Macadam motorcycle tires combine a custom look
with superb handling and precise steering, while helping deliver long
mileage that most riders expect.
Michelin Earthmover was challenged with correcting several inaccuracies
and misconceptions in their industry. JMG was charged with developing a
strategy to "set the record straight."
Designed for some of the toughest, most unforgiving environments on the planet, Michelin Earthmover produces tires for a multitude of applications including quarries, construction sites, industrial complexes, ports and terminals, above and below ground mining.
No new products ... no exciting news ... no problem! JMG will get creative, developing programs that generate news such as this scholarship essay contest for engineering students that generated dozens of stories for Michelin's Earthmover tires division.
Electronic "green meters" in New York, Paris, Berlin, and Shanghai
displayed estimated amounts of CO2 emissions saved by utilizing
Michelin green-technology tires.
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle.
JMG produced and managed Michelin Tire's week-long global event,
Challenge Bibendum®, with over 2,000 worldwide media and industry
participants, in greater San Francisco, Sonoma and Sacramento.
Electronic "green meters" in New York, Paris, Berlin and Shanghai
displayed estimated amounts of CO2 emissions saved by utilizing
Michelin green-technology tires.
Michelin Truck "Counter" Trade Print
Michelin Truck Tire Rain Trade Print
Michelin Truck "Storm" Trade Print
Michelin Truck "Wind Farm" Trade Print
Location interviews of several real world users of the Michelin XHA2 tire give genuine testimony to the superior control, stability, and durability of this new generation tire.
Creative Director
VP Brand Marketing
With a very limited budget, Jackson Marketing Group was challenged to launch the Cheers SmartTowel into a variety of industries, including laundries, restaurants and bars, healthcare, car detailing, casinos, housekeeping and the dairy industry.
Milliken and Company Product Launch
Milliken - Cheers Logo
Milliken - Cheers Smart Towel Website
Milliken - Cheers Web Banner
Milliken Fire Retardant Email Blast
Founded in 1865, Milliken & Company® is a privately held textile and chemical company that employs approximately 10,000 associates worldwide.
Milliken Military Website
Milliken Millitary Trade Print
Milliken Napery Cost Savings Calculator CD
Milliken Napery Direct Mail
Milliken Napery Email Blast
Milliken Napery "Presentation" Trade Print
Milliken Napery "Relationships" Trade Print
Milliken Napery "Softness" Trade Print
Milliken Napery Website
Founded in 1865, Milliken & Company® is a privately held textile and chemical company that employs approximately 10,000 associates worldwide.
Account Director
To help promote products and deliver key messages, nothing is more important than media training, where clients are taught to feel comfortable talking to reporters and sticking to "their" message.
A few of us at Jackson Marketing Group have motor oil in our veins. Being automotive and motorsports enthusiasts we are actively engaged in helping our clients leverage their sponsorships and programs in a variety of four wheel and two wheel venues.
Motorsports Portfolio
Museum & Gallery announced the renovation of a historic Coke
bottling office to become the new home of a both a satellite gallery of
old masters' paintings and an interactive educational gallery for
children.
Neal Prince Architects Logo
New Media Portfolio
Jackson Marketing Group helps clients develop comprehensive digital marketing strategies that begin with websites that emphasize usability, rich content and strategic integration with other online/offline marketing initiatives.
One of the first things you learn about market research is there are
two main categories – quantitative and qualitative, i.e., the numbers
and the words.
In 2010, we have to make the resolution to discipline ourselves to
always take that step back and give sound advice, or social media can be
just another way to throw away good marketing dollars.
While on vacation, I decided to try something I've always wanted to do—put together a 1000 piece puzzle without using the boxtop, and with all the pieces upside down. Normally, a puzzle can take days or weeks to put together.
People's attention spans are short, and they're continuing to shrink.
Yes, it is extremely unfortunate. The number of hours in a day hasn't
changed, but we're trying to squeeze more into them than ever before.
Participating in numerous Off-Road venues such as Rock Crawling and the new King of the Hammers, Jackson Motorsports group provides not only tire support at these events but also fabrication and technical assistance for all BF Goodrich competitors.
Almost every Brand and Marketing Communications executive is trying to figure out how to use social media. We want to enter the conversation, direct the conversation, correct the conversation or in some cases even control the conversation.
We all want better search engine rankings for our websites and just like most things in life, it’s best to start small. Optimizing your website for local traffic is going to be far easier than optimizing a national campaign and you’re going to see results a lot faster.
Several months ago, I had the opportunity to do some research for a project on Operations Management and how it relates to strategic planning.
Everything, and we mean everything, begins and ends with integrity. If you can't trust someone, then you cannot partner with them. At JMG we don't promise to be perfect, but we do promise to be honest.
PHT International Website
After a failed US launch in 1990, they received new investors and returned to North America in 1999.
Piaggio Aircraft "For Less" Consumer Print
Piaggio Aircraft "Jet" Consumer Print
Piaggio Aircraft Sales Brochure
To celebrate Piaggio Aero's 10th anniversary in North America, JMG developed, produced, created media materials and hosted a press conference at the industry's largest annual trade show (NBAA).
When Piaggio introduced the new Avanti aircraft to North America, JMG hosted a media flight with two leading editors, leading to cover stories in both publications.
Great creative work at JMG begins with a blank sheet of paper and great strategic insight. The end result is on-brand messaging and imagery that is intrusive, thought provoking and memorable.
Great creative work at JMG begins with a blank sheet of paper and great strategic insight. The end result is on-brand messaging and imagery that is intrusive, thought provoking and memorable.
Flip cams, web cams, iPhone cams, consumer cams, pro-sumer cams, HD, SD
cameras are everywhere. There is so much recording and so many places
to publish on the Internet.
Pronto Jet Logo
ProSpec Logo
ProSpec Website
Public Relations Portfolio
Jackson Marketing Group PR professionals focus on building and maintaining positive reputations for our clients by taking a holistic view of the online and traditional offline resources we have at our disposal to help establish and maintain relationships between our clients and the publics they serve.
Recently our shop went through a rebranding process because we reached a point where our service offerings had greatly expanded and our marketing efforts and client base had grown outside of the Southeast.
JMG helped the former Milliken Automotive Division rebrand to Sage Automotive Interiors. Our work included brand and corporate identity development, advertising and this new website designed to establish credibility and showcase their cutting edge technology.
Since 1936, Sakrete has been a leader and innovator in concrete and concrete-related products establishing the industry and revolutionizing the way concrete is used in construction and home repair.
Sakrete was challenged by launching the brand from regional to national distribution.
Being severely outspent on national television by major competitor Quikrete, Sakrete selected Jackson Marketing Group to develop a program to grow awareness with substantially smaller budgets.
Sakrete is a strong regional brand of dry packaged cement mix. Recently the brand launched an initiative to achieve national distribution.
South Carolina Film Commission Marketing Brochure
Jackson Motorsports Group delivers an experienced staff to support some of the best known world class race teams in the Off-Road circuit. Various series' JMG has been a part of include: Best in the Desert, SCORE, CORR, WSORR, XRRA, the new King of the Hammers, the Baja 1000, and the Baja 500 to name a few.
In 2007 a renewed emphasis was placed on branding and promoting Donaldson Center as a place to do business, especially in the aviation sector.
South Carolina Technology and Aviation Center Logo
When a large business development decided to rebrand itself, JMG created and executed a major press event, including messaging, talking points, speeches, media contacts, event logistics, backdrops and media follow-up.
South Carolina Technology and Aviation Center Trade Print
South Carolina Technology and Aviation Center Website
This just goes to show that, much like a chainsaw, Photoshop is a time-saving,
useful tool in the right hands and a hideous, bloody massacre in the wrong ones.
I have seen and heard many people try to sell sponsorship for
motorsports teams, drivers and series over the years. Some methods
I would call a science, and others I would call a shot in the dark, but
I don't know that anyone would argue that there aren't a myriad of ways
to go about it.
I actually read the Rohit Bhargava (@rohitbhargava) blog post and corresponding report linked to below yesterday, but figured, in the interest of keeping with the research, I should wait until today to post/share this and then tweet about it.
Based in San Diego, CA, Sony Xplōd markets a super- innovative lineup of mobile audio gear including amps, speakers, head units targeted to automotive and marine markets.
One of Sony's key targets is the youth market for its Xplōd brand of car audio equipment.
Jackson Motorsports Group brought strategic consultation, event creation and management to a Tour promoting the XPLOD brand at NHRA events around the country. Providing on-site management coupled with a knowledgeable staff JMG delivered event after event a huge return on investment for the client.
South Carolina Chamber of Commerce NPE Trade Show
South Carolina Charities, Inc. is a 501(c)(3) which manages and administers proceeds from the annual BMW Charity Pro-Am to help support select charities based in Upstate South Carolina and Western North Carolina.
Sometimes a photo is worth a thousand words ... or even thousands of dollars, especially in PR
South Carolina Charities Collateral
The South Carolina Children's Theater (SCCT) provides the finest live theatre experience to the Upstate community.
SCTAC is a unique technology and aviation center in one of the fastest-growing business centers in the booming New South located on 2,600 acres in the Upstate of South Carolina.
On Saturday night, or Sunday morning depending on your personal
calendar, everyone will set their clocks ahead by one hour.
2010 is looking to be a positive year for bringing back marketing and brand awareness. Looking back at 2009, companies had to re-evaluate what their key strategies and investments were in order to keep some sort of ROI, but there seems to be a dim light at the end of that bleak tunnel.
JMG does not draw the line where most traditional agencies do. Thats why we provide additional support services like a call center, warehousing and fulfillment and training. We bring new meaning to the term "turnkey."
The poor, abused apostrophe! If there is a single punctuation mark that is used incorrectly most often, it must be this one.
Perhaps the most common error I see in proofreading is the choice of
the wrong dash. Frequently, a hyphen or suspended hyphen—once known as
the "secretary's friend"—is substituted.
Yes, we have repeatedly been told not to do so for the sake of our
mental and spiritual well-being, but in the advertising world, it's our
job to dot every "i" and cross every "t." It's our responsibility to
make it right, whether it's our own copy or provided by the client.
It's often been said that the best and worst form of advertising is word-of-mouth. Certainly the same can be said for advertising stories. Fact is certainly stranger and infinitely more interesting than fiction.
THE BLAGH (New and Improved)
THE BLAHG TM
The most awesome gallery of Flash web sites ever.
The Metropolitan Arts Council (MAC) is the only organization in Greenville, South Carolina working daily to support every discipline of the arts.
The Palmetto Bank manages over $1.3 billion in assets including Commercial Banking, Trust, Brokerage and Mortgage Servicing.
To celebrate the brand's 100th anniversary (in 2006) by celebrating the bank's heritage while reinforcing its image as the bank that combines a full range of innovative products with a unique brand of warm, friendly, personal service.
The Palmetto Bank 100th Anniversary Celebration
The Palmetto Bank "BailOut" Consumer Print
The Palmetto Bank "Reassuring" Consumer Print
The Palmetto Bank "Stability" Consumer Print
The Palmetto Bank Website
The Palmetto Bank "We Were There" TV Spot
Jackson Marketing Group, South Carolina's second largest integrated marketing communications agency, has been selected by the Peace Center, the Upstate's premier performing arts destination, as its Agency of Record.
Whether you are starting your first job, looking for a new one or
assessing your current total compensation, it is important to consider
the benefits that each company offers. Benefits are a significant
factor to put on the scale with your salary when you are weighing your
total compensation.
The Wilds is a 1,000 acre Christian campsite nestled in the Blue Ridge Mountains near Rosman, North Carolina that offers a wide variety of camps and conferences throughout the year for all age groups.
The Wilds Video Mountain Backdrop for Camp
The Wilds Video Highlights
I've watched a lot of football in my life, and the one parallel between
football and business keeps coming back to my mind – the importance of a
strong team. Regardless of the franchise tags and celebrity labels our
society places on some players, the truth is even the greatest
quarterback must have line to protect them, running backs to loosen up
the defense and receivers who can run the routes and catch the football.
The dumbing down of America is all around us. Foul language, sloppy
dress, lewd and/or mischievous behavior, lack of etiquette...the list
goes on and on.
In the agency world today, we are all becoming more dependent on technology. Of course, the obvious upside has been huge increases in efficiencies and speed, plus a vast wealth of information right at our fingertips.
If your client loves banana milkshakes, surprise them with one every
once in a while. Think of how good it feels when people do special
things for your birthday or anniversary. You want your clients to feel
that way every time they see you, right?
Nowadays, everybody's personal life is crazy and work can be hectic.
Keeping your work and your personal life balanced can be tough. Throw
the added stress of traveling for work into the mix, and that balancing
act can become quite complicated.
Being aware of any rumors or issues is vital in case any traditional media outlets, key blogs, etc. begin to pick up the issue. At that point, a response may be needed to set the record straight.
In a recent motorsports meeting, I was blindsided by the fact that one
of our newest "business" partners was trying to go around us to the
main client in a tacit, possibly deceptive way.
Verizon Wireless operates the nation's most reliable and largest wireless voice and data network.
Verizon Wireless Regional Sales Meeting
VF Corporation Promotional DVD
Using HD production gear, multiple editorial suites, 3D animation and supporting digital platforms, JMGs video artists and technicians create powerful commercials, videos, web components, training presentations and product demonstrations.
Video and Film Production Portfolio
Volvo Construction Equipment Dealer Meeting
Volvo Construction Equipment Diamond Nights Event at ConExpo
Volvo Construction Equipment Direct Mail
Volvo Construction Equipment Product Reveal
Headquartered in Asheville, NC, Volvo Construction Equipment is one of the world's largest manufacturers of construction machines.
Heavy equipment which weighs tons and moves huge amounts of dirt is
cool, but showing the same equipment working in action is a challenge
for a business meeting venue.
OK, the client has signed off on redoing their website or creating one from scratch. The bliss has subsided and now you realize the mountain ahead—weeks or months of content collection, internal and external status meetings, proofing every character/every link, beta reviews, soft launch, post launch testing, to infinity.
Greenville, South Carolina. We love this place! You will too.
Where We Work
It's high noon in Greenville, S.C. Cars, trucks, pickups, vans, you name it, have once again clogged Woodruff Rd, one of the most dreaded thoroughfares in the city. When you're on this stretch of road it's a whole lot more stop than go.
Let's be honest. Agency work can get really busy. Multiple
clients with multiple projects all happening simultaneously just makes for a
lot of plates to keep spinning, balls to keep in the air—pick whichever
metaphor you like best; mix some if you really want to.
Wiley X is the brand of Eyewear that provides the absolute best protection and visual clarity in extreme conditions.
To help Wiley X penetrate the NASCAR enthusiast market, Jackson Motorsports Group took on a different approach with motorsports marketing and joined with Wiley X sunglasses to create brand awareness and grow product sales. Wiley X, Inc. has led the way in research, development and marketing of protective eyewear to the civilian, military, and law enforcement markets.
Nothing great happens without our JMG Associates. For that reason, Jackson Marketing Group strives to create a culture and workplace environment you can be proud to be a part of.
Someone once said, "Start small. Think tall." Many of our current clients started with a "JMG test drive" on a small project. Each had a great experience and sent more work our way.