New Media

The epicenter of virtually every brand's marketing effort should be its web experience. Time-pressured consumers and B2B decision-makers alike are reliant on the internet for fast access to quality information that will help them make informed purchase decisions. They not only search for what a brand says about itself, but the rants and raves of customers and former users as well. So we help clients develop digital marketing strategies that begin with websites that emphasize usability, rich content and strategic integration with other online/offline marketing initiatives. Of course web analytics is where the rubber meets the road, so visiting trends, landing pages, conversion and bounce rates, page view duration to name a few, help us make continuous improvements along the way.

For web development, we specialize in content management solutions for large-scale, complex websites, leveraging our expertise in proprietary systems from Ektron (CMS400.NET), Interwoven (TeamSite) and open source systems like Joomla and WordPress. Our expertise also encompasses the latest web technologies including Asp.NET/SQL Server, PHP/Mysql & J2EE/Oracle, IBM WebSphere, Flash/Flex/HTML/XML/XSLT/AJAX/JavaScript/CSS & Web 2.0 (social networking). Shaping successful outcomes is governed by strong project management principles and industry best practices, allowing us to custom-tailor solutions for virtually any size project.

A strong, fresh, engaging, easily accessible and navigable site is just the beginning. With our approach to cross-platform media planning and negotiation, we leverage our relationships to build online/offline media programs, especially when driving traffic to websites that include traditional media exposure as well as nontraditional messaging such as texting, e-blasts, online and traditional content integration, blogs, microsites, online ads and search engine optimization.