Motorsports is an industry that no longer lives within the confines of the racetrack. It has become the ultimate fast-paced channel for connecting with consumers, dealers, distributors and employees. As the action on the track evolves, so does the action behind the scenes.

In today's market, a successful team must meet the needs of sponsors, the media and the fans, in addition to focusing on the checkered flag. And companies looking to get involved in motorsports sponsorships must carefully evaluate the options. That's where we come in.

A few of us at Jackson Marketing Group (more than you can count on all your fingers and toes) have motor oil in our veins. Being automotive and motorsports enthusiasts, we're actively engaged in helping our clients leverage their sponsorships and programs in a variety of four-wheel and two-wheel venues:

Pavement:
Oval and Short Track: NASCAR Sprint Cup, Nationwide, Camping World Truck and Hooters Pro-Cup
Sports Car: ALMS, Grand AM, Club level (BMW, Viper and Porsche)
Drag Racing: NHRA
Motorcycle: AMA

Dirt:
Desert/Off-road Racing: SCORE, BitD
Closed-Course, Off-Road Racing: CORR and WSORR
Rock Crawling and Rock Racing: XRRA and UROC
Motorcycle: AMA

From integrated promotion and planning, to public relations management, to special event creation, we help clients make the most of motorsports as an exciting and effective marketing venue. We not only bring strategic planning and creativity to the party, we've got manpower, tractor trailers (race support, hospitality and car haulers) and access to virtually any type of equipment and hardware to make it all happen. That's why we say, "Stick to racing. We'll take care of the rest."

Motorsports Affiliations: