Where are you trying to take your business, your organization...your brand, and why? What's really going on in the marketplace that could help or hinder your efforts? What's the competition really up to? Is it possible that your strategy, culture and operating model elements are out of alignment? What's the best mix of online/offline media for your business? Is your website working as hard as it should?

The Marketing Services team at JMG helps stakeholders in companies and organizations to step back, ask the tough questions and identify opportunities and critical knowledge gaps that have the potential to mean the difference between success and mediocrity.

We help clients keep their brands relevant and businesses healthy through a variety of custom analytical and planning approaches that are largely driven by an organization’s leadership, culture, size and level of commitment to the process.

Our experience has shown that solid market intelligence combined with a holistic approach to strategic planning, implementation and tracking provides numerous benefits to a company or organization including:

  1. Bringing key stakeholders' best thinking together in consensus building about the current status of an organization and where it should go.
  2. Clear definition and articulation of the organization's vision, mission and core values.
  3. Establishment of realistic goals, objectives and timeframes recognizing the organization's capacity for implementation.
  4. Gaining constituent buy-in via clear and regular communication of organization goals and objectives.
  5. More effective leveraging of the organization's resources by focusing them on the key priorities.
  6. Benchmarking and monitoring progress so plans can be adjusted along the way.

Strategic Planning

  • Marketing/Communication Plans
  • Product/Service Launch Plans
  • Vision/Mission Workshops
  • Media Planning/Buying
  • Sponsorship Negotiations
  • Trade Show/Event Negotiations

Market Intelligence

  • Web Usability/Analytics
  • Brand Health Studies
  • Concept/Message Testing
  • Results Tracking/Ad Effectiveness
  • Competitive Analysis