Interactive

Is Your Digital Strategy Pulling its Weight?
Today, the epicenter of virtually every brand's marketing effort should be its web experience. Time-pressured consumers and B2B decision-makers alike are reliant on the internet for instant access to quality information to help them make informed purchasing decisions. They not only search for what a brand says about itself, but for the rants and raves of current and former customers as well. So we help clients develop digital marketing strategies that begin with websites. These sites emphasize usability, rich content and strategic integration with other online/offline marketing initiatives. Of course web analytics is where the rubber meets the road. So careful analysis of things like visiting trends, landing pages, conversion and bounce rates, and page views help us make continuous improvements along the way.

JMG Web Specialists Really Know the Way
For web development, we specialize in content management solutions for large-scale, complex websites, leveraging our expertise in proprietary systems from Ektron (CMS400.NET), Interwoven (TeamSite) and open source systems like Joomla and WordPress. Our expertise also encompasses the latest web technologies including Asp.NET/SQL Server, PHP/Mysql & J2EE/Oracle [IBM WebSphere, Flash/Flex/HTML/XML/XSLT/AJAX/JavaScript/CSS & Web 2.0 (Social Networking)]. Shaping successful outcomes is governed by strong project management principles and industry best practices, allowing us to custom-tailor solutions for virtually any size project.

Make the Best of Both Worlds
But a strong, fresh, engaging, easily-accessible and navigable site is just the beginning. With our approach to integrated media planning and negotiation, we leverage our relationships to build online/offline media programs, especially when driving traffic to websites that include traditional media exposure as well as nontraditional messaging such as texting, e-blasts, online and traditional content integration, blogs, micro-sites, online ads and search engine optimization.