Advertising

The Past and the Future
Once upon a time, advertising was all about print ads, TV and radio spots, and outdoor.

But the trends in traditional "one-way" and newer, digital "two-way" advertising are changing at light speed, strongly favoring the latter. According to a recently released study by IDC, the U.S. Internet Advertising 2008-2012 Forecast and Analysis, overall internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012. "The internet will go from the number five medium all the way to the number two medium in just five years," says the report, "making it bigger than newspapers, bigger than cable TV, bigger even than broadcast TV, and second only to direct marketing." During the forecast period, internet advertising will defy the recession and grow about eight times as fast as advertising at large.

Alert: Your Customer is Now in Control
Today's modern empowered buyer does not want to be huckstered. They want to be informed, to select and to bond with the brands they buy. They're not only deciding what and when, but also where and how to receive information and entertainment. Trust in recommendations from friends and associates also continues to grow thanks to the use of social media. Building brand value in this complex environment requires that we understand how brands need to behave and relate to their audiences in new ways in which creative content and media are inextricably linked. This is precisely where JMG's unique approach to strategic integration and our breadth of services come into play.

Activation at Every Touchpoint
Our account planning teams work closely together to analyze, strategize, create and deliver powerful creative content. They leverage the communication tools that have the greatest potential to connect and activate your brand with your audience digital, social media, print, broadcast, outdoor, events, experiential, point-of-sale, trade shows, direct mail/email programs and maybe even bumper stickers. The end result is a fully-integrated communication program that will maximize your marketing investment. Sort of like advertising...on steroids.