Advertising

In the glory days of "madmen," advertising was all about magazine ads, tv spots and outdoor. Today when the word "advertising" is mentioned, that's still what most people think of. But the trends in traditional "one-way" and newer, digital "two-way" advertising are changing at light speed, with strong favor on the latter. In fact, according to a recently released study by IDC, the U.S. Internet Advertising 2008-2012 Forecast and Analysis, overall internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012.

The internet will go from the number five medium all the way to the number two medium in just five years, says the report, making it bigger than newspapers, bigger than cable TV, bigger even than broadcast TV, and second only to direct marketing. During the forecast period, internet advertising will grow about eight times as fast as advertising at large. In this digital age, consumers and B2B decision-makers are not only deciding what and when, but where and how to receive information and entertainment. Building brand value in this complex environment requires that we understand how brands need to behave and relate to their audiences in new ways in which creative content and media are inextricably linked with the brand. This is precisely where JMG's unique approach to strategic integration and our breadth of services come into play.

Our account planning teams work closely together to analyze, strategize, create and deliver powerful creative content by leveraging the communication tools that have the greatest potential to connect with your audience...digital, print, broadcast, outdoor, events, experiential, point-of-sale, trade shows, direct mail/email programs and maybe even bumper stickers. The end result is a cross-platform communication program that will maximize your marketing investment. Sort of like advertising...on steroids.