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Are You Smarter Than a Greenville County Schools 5th Grader? Called "Best Produced Event"

Wednesday, September 01, 2010  //  JacksonMG

Michelin solicited Jackson Marketing Group (JMG) to produce a television-quality fundraiser to raise money for local public schools called, Are You Smarter Than a Greenville County Schools 5th Grader?, JMG accepted the three-month logistical challenge.

Conquering regional dialect: Rein it in and make it your friend

Thursday, August 26, 2010  //  Larissa Blick

Being a public relations practitioner, and having lived in various Southeastern and Northeastern states, as well as our neighbor to the North, I seem to be an anomaly when it comes to regional dialect.

JMG Plus Three

Friday, August 20, 2010  //  JacksonMG

Jackson Marketing Group, South Carolina’s second largest integrated marketing communications agency, announces the addition of Yolanda Chandler as staff accountant, Victoria Hughes as office coordinator/receptionist and Todd Yeomans as account representative.

JMG Vice President Alias Artist

Wednesday, August 04, 2010  //  JacksonMG

Mike Zeller, our very own vice president of brand marketing, has an after-hours alter ego. He is an accomplished artist!

Boom(er) Time

Tuesday, August 03, 2010  //  JacksonMG

We’re hearing a lot these days about the aging demographic makeup of the country. As a first generation Baby Boomer, that is both reassuring and frightening. Reassuring that being a part of a large constituency means more attention to the wants and needs of that group going forward, but frightening in the sense that I’m now considered borderline senile!

CU ICAR Deep Orange print ad

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CU-ICAR and the Art Center College of Design joined forces in 2010 to create a program allowing their students to collaboratively build a vehicle —from conception to production. This program, called Deep Orange, is celebrated with this eye-catching print ad.

Michelin Primacy MXM4 launch

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The Michelin Primacy MXM4 launch was 360 Degrees of Ultimate Satisfaction. JMG event staff orchestrated two days for 30 press and over 100 dealers and influencers. Luxury punctuated each detail: vehicles totaling $1 million, a luxury drive accompanied by preselected driving music, drivers’ massages following the drive, a reception and dinner with two Michelin-starred chefs, and much more.

Volvo Truck Power Summit

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As a product launch for Volvo's commercial truck engine solutions, JMG designed and produced a Power Summit with Volvo Truck-sized transformations. The plant space came alive with stage lighting, video projection and cameras, full-sized 18-wheelers featuring the latest engines, and product displays in a tradeshow format.  

The Palmetto Bank Checking Video

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To promote The Palmetto Bank's newest checking product, this tongue-in-cheek spot features characters who aren't Palmetto Bank customers and don't mind paying extra fees.

RPM Slideshow

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Communication Arts Exhibit recently recognized this ad campaign JMG created for RPM Motorcycle Rentals & Sales in Upstate SC.